PopBox

Privacy Policy – Pop Box Operations Pty. Ltd.

In this Privacy Policy, ‘Pop Box’, ‘us’, ‘we’ or ‘our’ means Pop Box Operations Pty. Ltd. (ACN 702 558 156) and its related entities or body corporates. We are committed to respecting your privacy. Our Privacy Policy sets out how we collect, use, store and disclose your Personal Information.

By providing Personal Information to us, you consent to our collection, use and disclosure of your Personal Information in accordance with this Privacy Policy and any other arrangements that apply between us.

We may change our Privacy Policy from time to time by publishing changes to it on our website. We encourage you to check our website periodically to ensure that you are aware of our current Privacy Policy.

1. Definitions

In this Privacy Policy, the following capitalised terms have the following meanings:

Agent means a User who purchases services from a Creative on the Platform, and will generally be an estate agent.

Creative means a User who offers photography, videography, floor planning, copywriting or other property marketing services to Agents through the Platform.

Non-Personal Information means information that does not relate to a person and/or cannot be used to identify a person.

Personal Information means any information or an opinion about an identified individual or an individual who can be reasonably identified from the information or opinion. Information or an opinion may be personal information regardless of whether it is true.

Privacy Act means the Privacy Act 1988 (Cth).

Platform means this website, app, platform and any service offered under the name “Pop Box”.

Services means any goods or services offered by us, which may include the provision of any Platform.

User means any person using or registering on the Platform whatsoever, including all Agents and Creatives.

2. What Personal Information do we collect?

  1. Information you voluntarily provide to us: We collect information about you and your interactions with us, for example, when you use any of our Services, interact with any of our Platforms or otherwise visit our website. This usually includes (without limitation) the following Personal Information:
    1. your name and contact information such as your email address, phone number and billing address;
    2. name of your organisation, registered business name and company number (if applicable);
    3. profile picture;
    4. history of purchases and use of our Services and details of enquiries or complaints you make;
    5. login credentials for third-party websites (if you use such third-party accounts to log in to our Platforms).
  2. Information we automatically collect: We also automatically collect certain technical data that is sent to us from the computer, mobile device and/or browser through which you access the Platforms (“Automatic Data”). Automatic Data includes, without limitation, a unique identifier associated with your access device and/or browser (including, for example, your Internet Protocol (IP) address), characteristics about your access device and/or browser, statistics on your activities on the Platforms, details of the Services we have supplied to you or that you have enquired about, including any additional information necessary to deliver those Services and respond to your enquiries, or information about how you came to the Platforms. We collect Automatic Data based on your consent which was granted to us by you when you registered as a user and accepted this Privacy Policy.
  3. Information we obtain from others: We may also collect or receive Personal Information from third-party sources, such as other Users, social media or other third-party integrations.
  4. Non-Personal Information: When you interact with the Platforms, we may collect Non-Personal Information. The limitations and requirements of this Privacy Policy on our collection, use, disclosure, transfer and storage/retention of Personal Information do not apply to Non-Personal Information. When you register to the Platforms or otherwise submit Personal Information to us, we may associate other Non-Personal Information (including Non-Personal Information we collect from third parties) with your Personal Information. In such an instance, we will treat any such combined data as your Personal Information until such time as it can no longer be associated with you or used to identify you.

3. Why do we collect, use and disclose Personal Information?

  1. We may collect, hold, use and disclose your Personal Information for the following purposes:
    1. if you are a Creative, to allow Agents to browse your profile, search for your services and contract with you for your services;
    2. if you are an Agent, to allow Creatives to contract with you on the Platform;
    3. to provide you with Services and access to the Platforms, and manage our relationship with you;
    4. to send you service, support and administrative messages, reminders, technical notices, updates, security alerts, and information requested by you;
    5. to operate, protect, improve and optimise our Services, business and our users’ experience, such as to perform analytics and conduct research;
    6. to send you marketing and promotional messages and other information that may be of interest to you, including information sent by, or on behalf of, our business partners that we think you may find interesting;
    7. to administer rewards, surveys, contests, or other promotional activities or events sponsored or managed by us or our business partners; and
    8. to comply with our legal obligations, resolve any disputes that we may have with any of our users or customers, and enforce our agreements with third parties.
  2. The information we collect is not distributed, sold or leased to third parties for commercial purposes, except to provide Services you have requested or for other purposes when we have your permission or when we are obliged to do so.

4. To whom do we disclose your Personal Information?

  1. We may disclose Personal Information for the purposes described in this Privacy Policy to:
    1. Agents or Creatives that you have interacted with via our Platform or that we believe you would be interested in hearing from. Some of the Creatives may be located outside of Australia;
    2. our employees and staff members;
    3. our related bodies corporate;
    4. third-party suppliers and service providers who are relevant for our provision of the Services to you;
    5. our professional advisers, dealers, stakeholders and agents;
    6. our sponsors or promoters of any competition that we conduct via our Services;
    7. anyone to whom our assets or businesses (or any part of them) are transferred;
    8. anyone you have specifically agreed can receive Personal Information, or where such consent can be reasonably inferred from the circumstances; and/or
    9. other persons, including government agencies, regulatory bodies and law enforcement agencies, or as required, authorised or permitted by law.

5. Do we use your Personal Information for marketing?

  1. We will use your Personal Information to offer you Services we believe may interest you, but we will not do so if you tell us not to. These Services may be offered by us, our related companies, our other business partners or our service providers.
  2. Where you receive electronic marketing communications from us, you may opt out of receiving further marketing communications by following the opt-out instructions provided in the communication.
  3. If you are an Agent, we may provide Creatives with your business details, including email address, for them to market their services. You can opt out of this by informing us.

6. Using our Platforms and cookies

  1. We may collect Personal Information about you when you use and access our Platforms. While we do not use browsing information to identify you personally, we may record certain information about your use of our Platforms, such as which pages you visit, the time and date of your visit and the Internet Protocol (IP) address assigned to your computer.
  2. We also use cookies, web beacons and other tracking technologies to collect certain information about your equipment, browsing actions, and patterns. Below we describe what cookies and web beacons are, why we use cookies and web beacons, the types of cookies and web beacons that we use as well as what you can do in order to manage and delete cookies and web beacons.

What are cookies and web beacons?

  1. Cookies are small text files that websites often store on computer hard drives or mobile devices of visitors to their websites. A cookie contains a unique number, which is used to recognise your computer or mobile device when you return to our Platforms. Cookies can remain on your computer or mobile device for different periods of time. The cookies can be either “persistent” cookies or “session” cookies. Persistent cookies are stored by a web browser and remain valid until a set expiration date. Session cookies only exist while your internet browser is open and are automatically deleted once you close your browser.
  2. Web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) are small electronic files contained on pages of websites that permit companies to count users who have visited certain webpages on a website and are used for other related website statistics (e.g., recording the popularity of certain website content and verifying system and server integrity).

What do we use cookies and web beacons for?

  1. We use a variety of cookies, web beacons and other tracking technologies for different purposes. Specifically, we use cookies and web beacons to enhance the experience of our visitors to our Platforms (for example, by remembering your preferences and letting you navigate between pages efficiently) and to better understand how our Platforms are used. Cookies may tell us, for example, whether you have visited our Platforms before or whether you are a new visitor.
  2. We may also use cookies to enable us to collect data that may include Personal Information. For example, where a cookie is linked to your account, it will be considered Personal Information under the Privacy Act. We will handle any Personal Information collected by cookies in the same way that we handle all other Personal Information as described in this Privacy Policy.

What types of cookies and web beacons are used by us?

  1. We use both first-party and third-party cookies and web beacons. First-party cookies and web beacons are cookies and web beacons that are served directly by us to your computer or mobile device. Third-party cookies and web beacons are served by a third-party service provider on our behalf. Third-party cookies are most commonly used for advertising and analytics purposes.
  2. There are four categories of cookies and web beacons used by us. Specifically, we use essential, performance, functionality and advertising cookies and web beacons.
    1. Essential cookies, web beacons and other tracking technologies are necessary for the operation of our Platforms. These tracking technologies enable you to move around on our Platforms and use our Platform features. You may not opt out of these types of cookies because they are required to operate our Platforms.
    2. Performance cookies, web beacons and other tracking technologies collect information about how you have used our Platforms. We use performance cookies, web beacons and other tracking technologies to improve the user experience with our Platforms.
    3. Functionality cookies, web beacons and other tracking technologies allow us to remember how you are logged into our Platforms, when you logged in or out and the actions you have taken while you have been logged into our Platforms.
    4. Advertising cookies, web beacons and other tracking technologies are used by our third-party service providers to deliver advertising to you on other third-party websites as well as help measure the effectiveness of our advertising campaigns. We also use these types of cookies to analyse our Platforms’ visits and ad conversions from third-party websites.

What are your choices about cookies?

  1. It is your choice as to whether or not to accept cookies. Most browsers allow you to configure the browser settings so that cookies from websites cannot be placed on your computer or mobile device. If you choose not to accept cookies, then you may be able to continue browsing our Platforms but we may not be able to provide you with certain features. If you would like further information about cookies and how to manage and delete them, please visit www.allaboutcookies.org or www.youronlinechoices.eu.

7. How do we store and hold Personal Information?

We will hold your Personal Information in electronic form. We take reasonable steps to protect your Personal Information from misuse, interference and loss, as well as unauthorised access, modification or disclosure and we use a number of physical, administrative, personnel and technical measures to protect your Personal Information in accordance with our own security controls. However, we cannot guarantee the security of your Personal Information.

8. Processing and transfer of your Personal Information

  1. Your information, including Personal Information, is processed primarily in Australia and in any other places where our staff members are located or where sub-processing takes place (including for support and maintenance). Depending on where you are located, this may mean that your Personal Information is transferred to and maintained on computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ from those of your jurisdiction.
  2. Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.
  3. We will take steps reasonably necessary to ensure that your Personal Information is treated securely and in accordance with this Privacy Policy and no transfer of your Personal Information will take place to an organisation or a country unless there are adequate controls in place including the security of your data and Personal Information.

9. Retention

  1. Ordinarily, we will retain your Personal Information only for as long as is necessary for the purposes set out in this Privacy Policy. If you are a registered user for any Platforms, then we usually will retain your Personal Information as long as you maintain your account and for a period of 36 months following the account’s closure.
  2. You may close your account by contacting us. However, we may sometimes retain Personal Information for an additional period as is permitted or required under applicable laws. Even if we delete your Personal Information it may persist on backup or archival media for an additional period of time for legal, tax or regulatory reasons or for legitimate and lawful business purposes.

10. Exclusions

  1. Links: Our Platforms may contain links to websites operated by third parties, including other Users. Those links are provided for convenience and may not remain current or be maintained. Unless expressly stated otherwise, we are not responsible for the privacy practices of, or any content on, those linked websites, and have no control over or rights in those linked websites. The privacy policies that apply to those other websites may differ substantially from our Privacy Policy, so we encourage individuals to read them before using those websites.
  2. Personal Information Provided to Others: This Privacy Policy does not apply to any Personal Information that you provide to another User or visitor through the Platforms or through any other means, or information posted by you to any public areas of the Platforms.

11. Accessing or correcting your Personal Information

  1. You can access the Personal Information we hold about you by contacting us. Sometimes, we may not be able to provide you with access to all of your Personal Information and, where this is the case, we will tell you why. We may also need to verify your identity when you request your Personal Information.
  2. If you think that any Personal Information we hold about you is inaccurate, please email us and we will take reasonable steps to ensure that it is corrected.
  3. We will consider and respond to all requests in accordance with all applicable laws.

12. Making a complaint

  1. If you think we have breached the Privacy Act or any other relevant privacy law, or you wish to make a complaint about the way we have handled your Personal Information, you can contact us. Please include your name, email address and/or telephone number and clearly describe your complaint. We will acknowledge your complaint and respond to it within a reasonable period of time. If you think that we have failed to resolve the complaint satisfactorily, we will provide you with information about the further steps you can take.
  2. If you remain unsatisfied with the way in which we have handled a privacy issue, you may approach an independent advisor or contact the Office of the Australian Information Commissioner (www.oaic.gov.au) for guidance on alternative courses of action which may be available.

13. Contact Us

For further information about our Privacy Policy or practices, or to access or correct your Personal Information, or make a complaint, please contact us at [privacy@popbox.au].

Effective: 14 September 2026
Version: 1.0

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